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The yet-to-be-released XC90 is set to continue the Volvo tradition of modernly-tipped luxury.

What is the definition of luxury?

The word "luxury" is often defined based on an initial interpretation. A brand or a product often defines luxury based on its cache and attraction to its consumer. It could be a touch, a feel, the materials it is made of and an image of how it would emotionally and intellectually

At Volvo, that definition of luxury is rolled into one special vehicle – the XCX90. It exudes luxury by being the most beautifully designed and intuitive Volvo ever created. It is beautifully demonstrated in Volvo's newest commercial being aired on television and on…

Volvo is known for its many innovations. Safety, of course, being its most famous and most respected innovation.

You may not know, however, Volvo also brought us another invention that changed the auto industry: The Variomatic or Continuously Variable Transmission. 

The Variomatic made its debut in 1966 when the Volvo 66 appeared on the scene. It was a compact car that rolled onto the United Kingdom's highways in 1975 marketed as a fuel-efficient, safe and enjoyable car to ride down narrow European streets.

Among its many features such as the safety steering wheel, headsets and steel side-impact bars, was…

When Volvo says it "sets the safety standard", it's not just marketing. It's fact.

In 1976, the United States government used Volvo 240s as the safety standard with which all other cars were judged. Volvo had reached a safety milestone and all other car manufacturers were using it as they fitted their new cars with safety features resembling Volvo. Additionally, in that same year, Volvo 343 appeared boasting a 1-4 liter engine and a variable transmission. Its rear hatch was larger than past models and the folding seats allowed for it to carry more cargo and passengers. The…

As the early 1970's descended on Volvo, the world was looking bright and profitable for the Swedish car company.

Sales were up in the US, Sweden and Great Britain. So good in fact, that the new Volvo 164 E was introduced with a new and improved engine that had fuel injection and could top speeds of 175 miles per hour. Prices continued to be lower than many brands on the market, too. The reinvigorated…

At long last the Volvo V144 was no longer just a prototype and a breakthrough car on paper. In 1966, it had finally arrived. 

The V144 was the most advanced in safety features that Volvo had built, yet. It had disc brakes, new buckle for the 3-point seat belts, energy crumple zones in the body. Its brakes were the most impressive to the US consumer in that if one braking circuit failed, it still had…

There are all types of museums for, seemingly, every hobby or interest.

From The Garbage Museum (dinosaurs constructed from trash) in Connecticut to The Hall of Flame (history of firefighting) in Arizona and, one of the strangest we've heard of, The Burlingame Pez Museum in California which is just what it sounds like: A museum dedicated to Vintage Pez Dispensers. And there's more, too: spy museum, bad art museum, toilet museum and...well...this is a family blog, so we'll stop there.

So, it only makes sense that there is a Volvo Museum. Located in Goteborg, Sweden…