What is the definition of luxury?

The word "luxury" is often defined based on an initial interpretation. A brand or a product often defines luxury based on its cache and attraction to its consumer. It could be a touch, a feel, the materials it is made of and an image of how it would emotionally and intellectually

At Volvo, that definition of luxury is rolled into one special vehicle – the XCX90. It exudes luxury by being the most beautifully designed and intuitive Volvo ever created. It is beautifully demonstrated in Volvo's newest commercial being aired on television and on…

Volvo is known for its many innovations. Safety, of course, being its most famous and most respected innovation.

You may not know, however, Volvo also brought us another invention that changed the auto industry: The Variomatic or Continuously Variable Transmission. 

The Variomatic made its debut in 1966 when the Volvo 66 appeared on the scene. It was a compact car that rolled onto the United Kingdom's highways in 1975 marketed as a fuel-efficient, safe and enjoyable car to ride down narrow European streets.

Among its many features such as the safety steering wheel, headsets and steel side-impact bars, was…

When Volvo says it "sets the safety standard", it's not just marketing. It's fact.

In 1976, the United States government used Volvo 240s as the safety standard with which all other cars were judged. Volvo had reached a safety milestone and all other car manufacturers were using it as they fitted their new cars with safety features resembling Volvo. Additionally, in that same year, Volvo 343 appeared boasting a 1-4 liter engine and a variable transmission. Its rear hatch was larger than past models and the folding seats allowed for it to carry more cargo and passengers. The…

Ergonomic is defined as:

1.  :an applied science concerned with designing and arranging things people use so that the people and things interact most efficiently and safely - called also biotechnology, human engineering, human factors
 
2.  :the design characteristics of an object resulting especially from the application of the science of ergonomics
 
-- er-go-nom-ic  adjective
-- er-go-nom-i-cal-ly  adverb
-- er-gon-o-mist noun

We've been hearing a lot about ergonomics over the years, in this digital age, as we do…

Summer is more than half-way over and you still haven't checked off "Wax the Volvo" on your Honey-Do list.

That's okay as you still have a month of hot weather left and you can get your Volvo nice and shiny before your Saturday trip to Busch Gardens or before you take the kids to their first day of the new school year. You don't want to show up with a Volvo caked with three years of soot and grime, do you?

We didn't think so, so before you embarrass your family with a grimy Volvo, take…

As the early 1970's descended on Volvo, the world was looking bright and profitable for the Swedish car company.

Sales were up in the US, Sweden and Great Britain. So good in fact, that the new Volvo 164 E was introduced with a new and improved engine that had fuel injection and could top speeds of 175 miles per hour. Prices continued to be lower than many brands on the market, too. The reinvigorated…

When we hear that something is more powerful or stronger, we usually prepare ourselves for a compromise.  For example, a prescribed medication can provide far better results than an over-the-counter product, but the side effects are often much more severe.  Or, an NFL running back known for his bulk and power, often lacks the speed and agility displayed by some of the more lean players.

What about cars?  Usually people assume that more cylinders in…

You've owned your Volvo for many years. The odometer passed 300,000 miles six months ago. It has a new transmission, new tires and recently was tuned up. You drive it everywhere. You plan to pass it down to your son who's leaving for college soon.
 
So, you want to save a few dollars to pay for his liberal arts education by doing some Volvo repairs on your own. Budgets are tight and we understand that, quite well. If you don't want to take it to your Volvo dealership to get it repaired, then you need to…