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Our Definition of Luxury: The 2016 Volvo XC90

What is the definition of luxury?

The word "luxury" is often defined based on an initial interpretation. A brand or a product often defines luxury based on its cache and attraction to its consumer. It could be a touch, a feel, the materials it is made of and an image of how it would emotionally and intellectually

At Volvo, that definition of luxury is rolled into one special vehicle – the XCX90. It exudes luxury by being the most beautifully designed and intuitive Volvo ever created. It is beautifully demonstrated in Volvo's newest commercial being aired on television and on…

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2016 Volvo S60 Cross Country Debuts at Detroit Auto Show

 

For Volvo, Cross Country gives our cars a new dimension in driving. 

It means going you can take on less suitable terrain with higher ground clearances and necessary protection. This, plus the added safety and technology Volvo is known for. 

This is why Volvo introduced the Cross Country version of our S60 sedan at the North American International Auto Show in Detroit. It takes our most popular sedan and adds an additional 2.5 inches…
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The 2016 Volvo XC90 is Coming!

 

The most anticipated Volvo is coming. 

You have seen the photos and heard about how much Volvo has put into the XC90. It will be here before we know it. There is a lot to say about our new luxury SUV. 

Volvo aimed the XC90 to not only be the top of the range. It has aimed it to be environmentally friendly, capable, luxurious and safe. It will feature our latest technology towards these goals…
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The Volvo Variomatic and How It Changed the Auto Industry

Volvo is known for its many innovations. Safety, of course, being its most famous and most respected innovation.

You may not know, however, Volvo also brought us another invention that changed the auto industry: The Variomatic or Continuously Variable Transmission. 

The Variomatic made its debut in 1966 when the Volvo 66 appeared on the scene. It was a compact car that rolled onto the United Kingdom's highways in 1975 marketed as a fuel-efficient, safe and enjoyable car to ride down narrow European streets.

Among its many features such as the safety steering wheel, headsets and steel side-impact bars, was…
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Volvo History: 1975-1979

When Volvo says it "sets the safety standard", it's not just marketing. It's fact.

In 1976, the United States government used Volvo 240s as the safety standard with which all other cars were judged. Volvo had reached a safety milestone and all other car manufacturers were using it as they fitted their new cars with safety features resembling Volvo. Additionally, in that same year, Volvo 343 appeared boasting a 1-4 liter engine and a variable transmission. Its rear hatch was larger than past models and the folding seats allowed for it to carry more cargo and passengers. The…
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Volvo History: 1971-1975

As the early 1970's descended on Volvo, the world was looking bright and profitable for the Swedish car company.

Sales were up in the US, Sweden and Great Britain. So good in fact, that the new Volvo 164 E was introduced with a new and improved engine that had fuel injection and could top speeds of 175 miles per hour. Prices continued to be lower than many brands on the market, too. The reinvigorated…
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Volvo History: 1966-1970

At long last the Volvo V144 was no longer just a prototype and a breakthrough car on paper. In 1966, it had finally arrived. 

The V144 was the most advanced in safety features that Volvo had built, yet. It had disc brakes, new buckle for the 3-point seat belts, energy crumple zones in the body. Its brakes were the most impressive to the US consumer in that if one braking circuit failed, it still had…

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Welcome to the Volvo Museum

There are all types of museums for, seemingly, every hobby or interest.

From The Garbage Museum (dinosaurs constructed from trash) in Connecticut to The Hall of Flame (history of firefighting) in Arizona and, one of the strangest we've heard of, The Burlingame Pez Museum in California which is just what it sounds like: A museum dedicated to Vintage Pez Dispensers. And there's more, too: spy museum, bad art museum, toilet museum and...well...this is a family blog, so we'll stop there.

So, it only makes sense that there is a Volvo Museum. Located in Goteborg, Sweden…
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History of Volvo 1961-1965

Cue "The Saint" theme song.

Then dissolve to Roger Moore, as the famous English secret agent (before he became the even more famous secret agent. James Bond), speeding around one of his many European sports cars which just happens to be a: Volvo!

The now-celebrated Volvo P1800, which enabled people to say "sexy" and "Volvo" in the same sentence, went into production in May of 1961. As it was being built, the Volvo PV544 and…
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Volvo History 1956 - 1960

To say that the 1950's was a pivotal decade in the history of automobiles in the United States would be a massive understatement. From automatic transmissions to V8 engines to unibody construction, car innovations sped way ahead of the relative stagnation of World War II era.

Volvo, however, moved into the fast lane as it saw the US economy expand and the post-war blues finally disappear as Americans interest in fancy cars for both work and play increase along with their take-home pay. The PV444 sales were hot as Elvis' record sales and the execs back in Volvo's…
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